Mobile site or Mobile App?
At a certain point, every organization will ask the question about whether or not they need an App. Putting aside whether there is a bona fide reason for investing in an app or not, there is a second...
View ArticleMobile Marketing: location, just-in-time, and simplicity
What have been the most transformational marketing innovations in society? TV and Direct mail/database marketing rank up there. Email, the web, and social media also do. And so does mobile – but...
View ArticleViewpoint: the Unintended Consequences of Low Fidelity
It wasn’t that many years ago that both people and organizations craved higher and higher fidelity: 7.1 Dolby Digital sound, Ultra High Definition TV screens, and so on. Today though, mobile (and...
View ArticleMobile site or Mobile App?
At a certain point, every organization will ask the question about whether or not they need an App. Putting aside whether there is a bona fide reason for investing in an app or not, there is a second...
View ArticleMobile Marketing: location, just-in-time, and simplicity
What have been the most transformational marketing innovations in society? TV and Direct mail/database marketing rank up there. Email, the web, and social media also do. And so does mobile – but...
View ArticleViewpoint: the Unintended Consequences of Low Fidelity
It wasn’t that many years ago that both people and organizations craved higher and higher fidelity: 7.1 Dolby Digital sound, Ultra High Definition TV screens, and so on. Today though, mobile (and...
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